Yesterday Instagram released the 4.1 update incorporating the ability to upload video content from your camera feed. This is a significant step, distinguishing the app from Vine and Lightt. Whilst still restricted to 15 seconds of video, the ability to upload video makes it closer to YouTube than the other two apps. This means footage that has been pre-recorded and edited can now be uploaded. You can upload snippets from different video footage, manipulate the length of the footage and create a montage for 15 seconds. Thus the ability to utilise the app as a basic editing tool has also been enabled. Comparisons between Vine and Instagram have been quite rife with some predicting the demise of Vine. This review – Instagram vs Vine: Battle of the short-form video-sharing apps indicates the depiction of the two apps as being in competition.
When Instagram first launched video, a few like minded individuals including myself, came together and formed an account dedicated to capturing stories in 15 seconds. 15secstory is an international collaborative account purely dedicated to the Instagram video format. Interestingly, the contributors to this account connected via the Vine app and continue to be avid Viners. In this respect there is a useful purpose for both apps and each has its strengths
Within the initial instagram format, the challenge of capturing a story in 15 seconds was difficult. However, it became apparent you could preview, as you filmed, delete clips if they didn’t work and reshoot. You could work with the limited filters to alter the look of the final clip. Thus the ability to utilise post-production techniques was built into Instagram from the outset, even though limited. One thing Instagram didn’t have was the ability to have a fine-tuned stop-start recording feature enabling stop-motion and time-lapse clips to be created as effectively as you can with Vine. With Instagram stop-motion just seems a bit clunky to achieve as you are not able to capture miniscule segments of footage, as you can with Vine
The comparable app, to this initial version of Instagram, is Lightt. Lightt allows the filming of footage with the benefit of manipulating individual clips for sound, image, duration and effect. You can reverse clips, cut and paste and move them around on the timeline. You can post-record sound and apply simple effects like echo for individual clips. A particular bonus is that you can manipulate individual clips with more options than you can on Instagram. In terms of post-production abilities, within an app, Lightt is superior to Instagram even with the current Instagram update. Post-production ability with instagram is limited to duration of clips, deletion of most recent clip posted on the timeline and the application of a filter across the 15 seconds. There is no ability to move clips around a timeline or even work with asynchronous sound. Unless… post-production occurs elsewhere… Which is what the new update is about.
With Instagram’s new update, you can effectively record the whole interview outside of instagram and edit it down to a fifteen second snippet to upload later if you choose. This is quite a remarkable change to the process. If you wish you can utilse Final Cut Pro X to edit your video and then transfer to your camera. Effectively more time, resources and capabilities are utilised but the opportunity to share highly polished videos in this instant social media format is there. This is where Instagram becomes comparable to YouTube even though it is a short-form video format.
I decided to test the new ability to upload clips to Instagram from my camera. I chose three vine clips that were on my camera feed and uploaded them. I then altered the time of two clips so that they fit within the 15 second limit and posted the final clip. If you consider this process and what it actually consists of, the time factor comes into play. I haven’t utilised any post-production software in this process at all, just two social media apps that allow video sharing. Following is the final clip that was uploaded yesterday.
The overall process consisted of planning my individual Vine clips, setting up and filming these clips utilising the Vine app and posting to Vine. To upload to Instgram I selected three of my Vine clips that were saved to my camera role. I manipulated the duration of two of the clips and posted the final version. The majority of the creative process occurred with the Vine process where the clips were created.
With Vine there is no post-production ability. Essentially, Vine is the most restrictive of all the video sharing apps. There are no post-production options. You cannot upload content. There are no filters you can apply, there is no ability for asynchronous recording or editing. Preview is the last stage before you post and you can’t delete clips and reshoot segments. If you choose not to post, you lose the ability to post that clip. Gone. Just like that.
I have worked on stop-motion clips for Vine for over two hours and lost everything when the app crashed because of a low battery. I often shoot and reshoot a clip over twenty times before I am happy to post a final version. Sometimes an earlier version is better but because I wasn’t satisfied with it at the time, it never made it to Vine. So it sits on my camera roll. Sometimes I never see what a clip looks like whilst in the process of creating a clip, nor am I ever able to until the end and it’s impossible to recreate. This is often the case with stop-motion Vines. With Vine, the process is similar to in-camera editing. It is restricted to stop-start and that is all. Once posted Vine is a six second format that continuously loops. There is no delay in the video starting when viewing as I have experienced with Instagram and Lightt.
The restrictions or limits applied by the Vine app have proved to be incredibly liberating at the same time. The focus has shifted to pre-production. I find myself questioning what do I want to film, or as I’m journeying, an idea pops up from stimulus around me. I look at the world around me and start seeing visuals that work. I question how do I want my final six seconds to look? What do I want to convey and how can I achieve this within these limits? I get inspired by other creative Viners and wonder how did they do that? I feel propelled and compelled to experiment and to push boundaries. I’m almost certain that this wall of limits is movable… This is the mindset that Vine has inspired.
Over time this process of incredible experimentation has become evident amongst many who are participating in the Vine video-sharing community. This is evident with the use of Assistive touch by many focussed on stopmotion wanting to squeeze in more frames in the tiny six seconds offered. It is evident in experimenting with physical lenses to apply desired effects including the use of coloured crystal glasses, experimenting with stretching soundclips so stop-motion sound seems more synchronous in the recording process and so forth.
As the first video sharing app, Vine captured the imagination of those focused on the filmmaking format. Adam Goldberg is one example of the incredible talent that transformed and inspired many with the boundaries overcome by the incredible Vines created. With limits you become resourceful. Failure is not crushing, just another learning experience, it becomes a dialogue with the others in the community that have been inspired by the limitations and determined to achieve a great little six second story.
I’m not so sure this will happen on Instagram. Instagram is first and foremost a photo-sharing app. Video seems like an added feature but not a focus as it is on Vine. Lightt has a focus on just video sharing and provides an interesting approach where all the clips stream one after the other. Effectively, over time, a whole movie can easily be created with this app. Because of this Lightt has interested me and is certainly an app worth exploring.